Jury Lab partners with Affectiva Emotion AI
Susan Constantine, MPsy, author and founder of Silent Messages LLC, is announcing the launch of her new business, Jury Lab, LLC. The new company has partnered with Wild Blue Technology and Affectiva Emotion AI, a company that brings artificial intelligence to life with emotion recognition technology. Jury Lab is a patent-pending emotion response software service that provides the legal community break-through technology to enhance the proven sciences of emotion recognition, body language reading, and deception detection.
“Jury Lab’s technology is designed to identify unintended and unexpected jury responses and provide the opportunity to dig deeper in order to refine and perfect the argument prior to trial to increase the chances of a favorable outcome,” explains Constantine. “Through analysis of the facial expressions of up to 12 mock jurors, legal teams are able to test arguments and key points of evidence to gain greater clarity and certainty, which can translate into smarter settlements, adjustments in case strategy, and improved chances of victory.”
Attorneys have a long history of relying on mock trial questionnaires to understand jurors’ emotional responses to presented information. But what results is often unreliable, flawed, and far too open to interpretation. Constantine notes that according to recent research, the observations of even the most astute federal judges, clinical psychologists, and law enforcement professionals are right only about 50 percent of the time when it comes to accurately gauging people’s emotions.
Jury Lab takes this work to the next level in both collecting and analyzing this emotional response data. The software captures in real time the emotions of the mock jurors as revealed through micro-expressions, tapping into the subconscious emotions of the jurors and then more effectively analyzing their responses. Utilizing Jury Lab at mock trial settings, attorneys can increase the accuracy of reading emotional response by a staggering 95 percent.
“The ability for legal professionals to accurately measure how a jury might respond to a case, argument or evidence in a pre-trial setting can be invaluable,” says Dr. Rana el Kaliouby, Chief Executive Officer at Affectiva. “We are excited to partner with Jury Lab, LLC and bring the power of the Affectiva database to allow attorneys to analyze mock jurors emotional responses.”
Constantine has become the leading expert in reading facial expressions of emotions in the legal community. She has more than 12 years of experience analyzing jurors, witnesses, and suspects in high profile cases. In addition, Constantine has been consulted as the human behavior expert for some of the world’s most noteworthy trials including Amanda Knox, Michael Jackson, George Zimmerman, Casey Anthony, Jerry Sandusky, Bill Cosby, and hundreds of others.
Jury Lab emotion response software is available as a turn-key kit, through licensing or consultative services, for on-site mock trial or focus group analysis. It can also be customized to accommodate deposition video analysis. For more information and to learn how the technology works, visit http://www.TheJuryLab.com.